
FIFA World Cup 2022 — Team Base Camps
Base camp operations for the world's largest football tournament — training site readiness, team services and back-of-house delivery.

We deliver sport events, corporate events, exhibitions and festivals end to end — and we create and own our own event IPs — through four divisions, our production companies and a trusted supplier network.
Championships, multi-sport games, federation programmes.
Conferences, congresses, ceremonies and launches.
Pavilions, stands, museums and visitor experiences.
Multi-day public festivals, zones and live entertainment.
Concepts we create, own and operate end to end.
Every event is scoped across the same four divisions. Appoint us for one — or for all four as a single turnkey contract.
01Strategy, planning and delivery — venue operations and logistics from first concept to breakdown.
02AV, lighting, sound, staging and screens — ceremonies and full show production.
03Temporary infrastructure, in-house fabrication, branding, structures, installation and dismantling.
04Activations and entertainment — from immersive experiences to fan zones — plus sponsor activations, hospitality and creative concepts.
NOVIQ is the integrator. Work is executed by our production companies and a curated group of specialist suppliers, contracted, scheduled and supervised by our teams.
We own the client relationship, the plan, the budget and the schedule — one accountable partner from brief to handover.
Show production, fabrication and overlay are executed by our production companies and in-house factory capacity.
A vetted supplier network — AV, staging, rigging, staffing, logistics — is contracted and directed by NOVIQ on site.
Every partner works to NOVIQ standards, NOVIQ safety procedures and a single show-caller. The client deals with us only.
NOVIQ is a Saudi company specialising in the production and execution of events, exhibitions and conferences — delivering comprehensive turnkey solutions that cover every stage of the project. Our work is driven by specialised teams, advanced equipment and a fully equipped, integrated production factory — everything under one roof.


Base camp operations for the world's largest football tournament — training site readiness, team services and back-of-house delivery.

Ceremony and competition production for a regional age-group championship — LED stage screen, podium, branding and athlete parade.

Congress production

Main Operations Centre

Team Base Camps

Temporary venue overlay

Championship production