Crew assembling a championship stage at blue hour

The stage behind the spectacle.

We deliver sport events, corporate events, exhibitions and festivals end to end — and we create and own our own event IPs — through four divisions, our production companies and a trusted supplier network.

20+Championship editions delivered
10Years on major sports events
12Federations & organising bodies
35,000+Guests & participants
What we deliver

Sport events

Championships, multi-sport games, federation programmes.

Corporate events

Conferences, congresses, ceremonies and launches.

Exhibitions

Pavilions, stands, museums and visitor experiences.

Festivals

Multi-day public festivals, zones and live entertainment.

Our own IPs

Concepts we create, own and operate end to end.

How we deliver

A managed network — directed by NOVIQ.

NOVIQ is the integrator. Work is executed by our production companies and a curated group of specialist suppliers, contracted, scheduled and supervised by our teams.

01

NOVIQ leads

We own the client relationship, the plan, the budget and the schedule — one accountable partner from brief to handover.

02

Our production companies build

Show production, fabrication and overlay are executed by our production companies and in-house factory capacity.

03

Specialist suppliers scale it

A vetted supplier network — AV, staging, rigging, staffing, logistics — is contracted and directed by NOVIQ on site.

04

One team on the ground

Every partner works to NOVIQ standards, NOVIQ safety procedures and a single show-caller. The client deals with us only.

Who we are

One partner, from first concept to final detail.

Our work is driven by specialised teams, advanced equipment and an integrated production capability — our own factory alongside long-standing production partners and suppliers. We have delivered for international federations, organising committees and government entities on some of the biggest events in world sport.

Large illuminated stage setup inside a stadium at night

Selected events

Delivered by NOVIQ with our production companies & specialist suppliers
FIFA World Cup 2022 — Team Base Camps
Management & Operations

FIFA World Cup 2022 — Team Base Camps

Base camp operations and overlay for the world's largest football tournament — training site readiness, team services and back-of-house delivery.

World Aquatics Championships & Masters
Production & Technical

World Aquatics Championships & Masters

Competition and ceremony production — staging, LED, lighting, sound and show calling for a world championship schedule.

Mega-sports events

International sports IPs
FIFA World Cup 2022

FIFA World Cup 2022

Base camp operations & overlay

GCC Games

GCC Games

Main Operations Centre

World Aquatics Championships

World Aquatics Championships

Championship production

ANOC World Beach Games

ANOC World Beach Games

Temporary venue overlay

FINA Swimming World Cup

FINA Swimming World Cup

Six consecutive editions

Event index [2015—2026]

12 entries
2027AFC Asian Cup 2027 — Merchandise BoothsFit-out
2026GCC Games — Main Operations CentreOperations
2024World Aquatics Championships & MastersProduction
2024Arab Age Group ChampionshipsOverlay
2023GCC Universities GamesOperations
2022FIFA World Cup — Team Base Camp OperationsOverlay
W Hotel — Latino Music NightsEntertainment
Kun Riyadhi — Community Sport ProgrammeOperations
2019ANOC World Beach GamesOverlay
2018–21FINA Marathon Swim World SeriesOpen water
2016–21FINA Swimming World Cup — 6 editionsProduction
2015GCC Swimming ChampionshipsOperations