What we do — four divisions

Four integrated divisions

Comprehensive turnkey solutions covering every stage of the event — specialised teams, advanced equipment and our own production factory.

01

Event Management & Operations

Strategy, planning and delivery — venue operations and logistics from first concept to breakdown.

Event Management & Operations

Scope of work

01
Strategy
Event vision, feasibility and delivery models
02
Planning
Programmes, budgets, stakeholders and permits
03
Delivery
On-ground management from build-up to breakdown
04
Venue operations
Crowd flow, safety, staffing and service levels
05
Logistics
Transport, warehousing, equipment and supply

Selected events

FIFA World Cup 2022 — Team Base Camps
FIFA World Cup 2022 — Team Base Camps
GCC Games — Main Operations Centre
GCC Games — Main Operations Centre
GCC Universities Games
GCC Universities Games
Kun Riyadhi — Community Sport Programme
02

Event Production & Technical

AV, lighting, sound, staging and screens — ceremonies and full show production.

Event Production & Technical

Scope of work

01
AV & screens
LED walls, projection and broadcast integration
02
Lighting & sound
Show lighting design and concert-grade audio
03
Staging
Stage decoration, structures and rigging
04
Ceremonies
Openings, medal moments and closing shows
05
Show production
Show calling, cues and full technical direction

Selected events

World Aquatics Championships & Masters
World Aquatics Championships & Masters
World Aquatics General Congress
World Aquatics General Congress
FINA Swimming World Cup — 6 editions
FINA Swimming World Cup — 6 editions
03

Fit-Out, Fabrication & Overlay

Temporary infrastructure, in-house fabrication, branding, structures, installation and dismantling.

Fit-Out, Fabrication & Overlay

Scope of work

01
Temporary infrastructure
Event overlay, tents, platforms and utilities
02
Fabrication
In-house factory: joinery, acrylic and steel work
03
Branding
Field-of-play dressing and large-format graphics
04
Structures
Team areas, media zones and hospitality builds
05
Installation & dismantling
Rapid build-up, safe removal and site handover

Selected events

ANOC World Beach Games
ANOC World Beach Games
Arab Age Group Championships
AFC Asian Cup 2027 — Merchandise Booths
04

Experiences, Activations & Creative

Fan zones, sponsor activations, entertainment, hospitality and creative concept engineering.

Experiences, Activations & Creative

Scope of work

01
Fan zones
Large-scale public zones around competition venues
02
Sponsor activations
Branded environments and experiential marketing
03
Entertainment
Themed zones, character IPs and family programming
04
Hospitality experiences
VIP lounges, majlis setups and guest journeys
05
Creative concepts
Concept engineering from idea to on-ground reality

Selected events

FINA Marathon Swim World Series
FINA Marathon Swim World Series
W Hotel — Latino Music Nights